Saturday, February 20, 2010
THE MAYFIELD “ICONOCLAST” SERIES, AS CONTEMPLATED BY A MERE COMMON MAN
As part of SF Beer Week, Mr. Aldrete, accompanied by his helpful, glass-stacking 8-year-old son, was doling out 25-cent pours of his three beers in the wine section of San Francisco’s 4th Street Whole Foods one evening. I threw down a big $1 so I could try all three – and then some! The tasting was done very much the way a Napa Valley wine tasting is – a little bit goes into your glass from the luxuriously-appointed bottles, you swish it around, you chat with the owner, and you get maybe three swigs to form an impression. Given that, it was actually somewhat hard for me to get a read on the first one, ICONOCLAST AURORA. Aldrete called this an “altbier” infused with white wine, or perhaps it was aged in white wine barrels. Hmm. It sure tasted like wine to me, closer to chardonnay than altbier, and perhaps that’s where this high price-point stuff is coming from. Market this as a beer for people who love wine, and the market just might bat an eyelash your way.
Posted by Jay H. at 9:00 AM