I snapped this picture on my walk into work this morning – proof positive that quality microbrew continues to penetrate the mainstream, and has now reached “downmarket” into the party-near-the-garbage-can demographic. These Lagunitas IPA bottles, both fully consumed, were sitting next to a public garbage can in downtown San Francisco, and various & sundry wrappers and foodstuffs were strewn about just out of the frame. I’d like to think that the beer blogs have had something to do with opening up this new market segment. Next step is to get inside the two-beers-cans-in-a-hat-with-straws crowd, and try working to understand their psychographic profiles enough so that they’ll soon be replacing those Coors Light cans w/ 21st Amendment IPA and Dale’s Pale Ale.......
Wednesday, February 21, 2007
ALL HAIL THE MICROBREW WINOS
I snapped this picture on my walk into work this morning – proof positive that quality microbrew continues to penetrate the mainstream, and has now reached “downmarket” into the party-near-the-garbage-can demographic. These Lagunitas IPA bottles, both fully consumed, were sitting next to a public garbage can in downtown San Francisco, and various & sundry wrappers and foodstuffs were strewn about just out of the frame. I’d like to think that the beer blogs have had something to do with opening up this new market segment. Next step is to get inside the two-beers-cans-in-a-hat-with-straws crowd, and try working to understand their psychographic profiles enough so that they’ll soon be replacing those Coors Light cans w/ 21st Amendment IPA and Dale’s Pale Ale.......
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1 comment:
I'd like to believe that, however, based on the photo alone I don't think you have proof. Some people don't put bottles in garbage cans so that other's can recycle them. Why are you so sure a suit-wearing lawyer or hipster skate-boarder weren't swiggin' those?
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